Monday, February 22, 2010
Friday, February 12, 2010
Gillette 500 - The Great American Shave
It's race time.
Gillette 500, The Great American Shave, is a national competition to shave 500 miles on guys' faces.
The campaign launched on TV during the Daytona 500 broadcast on Fox, with the 'Montage' spot below.
Men are invited to go online to watch the six webisodes and join one of three Gillette Young Guns teams. To compete, guys submit their daily shaves, with a chance to win a BBQ at home with the drivers.
Gillette 500, The Great American Shave, is a national competition to shave 500 miles on guys' faces.
The campaign launched on TV during the Daytona 500 broadcast on Fox, with the 'Montage' spot below.
Men are invited to go online to watch the six webisodes and join one of three Gillette Young Guns teams. To compete, guys submit their daily shaves, with a chance to win a BBQ at home with the drivers.
Within the first few days, the campaign is already getting plenty of buzz: here, there, here and there.
Gillette 500 - Microsite
Gillette500.com is the campaign hub, where guys can join a team, submit their shaves and keep track of the results. At the time of writing, Team Carl/Clint is in the lead.
What else...we designed the campaign logo, made t-shirts and sent a campaign bus around the country to give free shaves and sign guys up to the competition.
What else...we designed the campaign logo, made t-shirts and sent a campaign bus around the country to give free shaves and sign guys up to the competition.
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