It's race time.
Gillette 500, The Great American Shave, is a national competition to shave 500 miles on guys' faces.
The campaign launched on TV during the Daytona 500 broadcast on Fox, with the 'Montage' spot below.
Men are invited to go online to watch the six webisodes and join one of three Gillette Young Guns teams. To compete, guys submit their daily shaves, with a chance to win a BBQ at home with the drivers.
Gillette 500, The Great American Shave, is a national competition to shave 500 miles on guys' faces.
The campaign launched on TV during the Daytona 500 broadcast on Fox, with the 'Montage' spot below.
Men are invited to go online to watch the six webisodes and join one of three Gillette Young Guns teams. To compete, guys submit their daily shaves, with a chance to win a BBQ at home with the drivers.
Within the first few days, the campaign is already getting plenty of buzz: here, there, here and there.
No comments:
Post a Comment