No wetness, no pressure

Dimitri Daniloff shot this dramatic press ad with Tiger Woods, currently running in Latin America.

Gillette Clear Shield - Print

Dimitri again, this time featuring Derek Jeter, Captain of the New York Yankees baseball team.

Gillette Clear Shield - TV

Gillette Young Guns - Interactive

Gillette's sponsorship of the Young Guns NASCAR racing team: an online campaign showing the drivers burn written messages - including the Gillette mega G - onto the Lowe's race track in Charlotte, NC.

On Gillette.com/burnout, users can watch the Young Guns burn a message of their choosing onto the track before their very eyes, and then send it to friends or post it to Facebook.

The campaign generated around 250,000 hits in the first week. Click here to view it on YouTube.

Gillette Burnout - The Proposal

On October 12th, Jeff Davis proposed to his girlfriend live at the Lowe's race track with the burnout message 'Marry Me Ashley' played out in front of thousands of Nascar fans.

View on YouTube.

Don't hide it, erase it

A simple yet powerful demo of what Odor Shield deodorant can do.
(It didn't run, but we produced this video for a client presentation.)