Gillette's sponsorship of the Young Guns NASCAR racing team: an online campaign showing the drivers burn written messages - including the Gillette mega G - onto the Lowe's race track in Charlotte, NC.
On Gillette.com/burnout, users can watch the Young Guns burn a message of their choosing onto the track before their very eyes, and then send it to friends or post it to Facebook.
On Gillette.com/burnout, users can watch the Young Guns burn a message of their choosing onto the track before their very eyes, and then send it to friends or post it to Facebook.
The campaign generated around 250,000 hits in the first week. Click here to view it on YouTube.
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